Social media guidance has been around for some time and physio organisations and governing bodies around the globe have worked tirelessly to create guidelines for their members. However, never has a resource as comprehensive as this been produced specifically for physios covering social media and digital tools central to start turning your physio business or professional profile into a truly tech savvy one.
It is Mark and Karen’s mission to make physios the most tech proof practitioners in the health workforce, providing them with the knowledge to create progressive health services into the future.
Karen is a Musculoskeletal Physiotherapist (APAM). She has nurtured her flair for business through practice ownership, health services contract management, and participation in business programs.
In 2011, inspired by her time residing in remote areas, Karen launched ‘Physios Online’, Australia’s first entirely online, publicly accessible private Physiotherapy Practice. Physios Online specializes in providing telerehabiliation consultations to people in rural and remote areas.
She is a regular invited speaker at health conferences, including the APA Business and Leadership Symposium, the Australian Telehealth Conference, and the International Society of Digital Medicine.
Mark is a Physiotherapist (APAM), digital health consultant and academic/researcher. He has a PhD in health informatics (participatory health and social media) and is a titled Certified Health Informatician Australasia (CHIA) + Member of the Australasian College of Health Informatics (MACHI). He is a university Senior Lecturer specialising in digital health, with an extensive background in health informatics. He also has a long track-record of teaching into Physiotherapy degree courses. His special interest is in technologies that enable/empower greater participation in health (i.e. web, social media, mobile, apps, sensors, virtual reality and games).
Mark has lectured and presented extensively on digital health and social media to Physiotherapists and other health professionals alike. He presented the social media workshops at 2014’s APA Business and Leadership Symposium in Cairns and 2015's APA Conference on the Gold Coast, as well as on future digital models of Physiotherapy at the 2016 APA Conference in Darwin.
In 2015, he attended the WCPT conference in Singapore as a facilitator of the social media networking session with enthusiastic social media using Physios from around the globe. Finally, in 2017 he has run Twitter workshops and presented research into intra-professional networking on Twitter at the WCPT Congress, Cape Town, South Africa.